Promotion Staff in Germany: 3 Reasons Why You Need Professional Help
Are you looking to break into the German market and make a name for your company or product? Congratulations. You’ve come to the right place. The country’s powerhouse economy is virtually unparalleled and especially welcoming to innovative entrepreneurs. But how do you differentiate yourself from the countless others? Sure, you could come up with clever social media campaigns or spend money on Google banner ads, but so will everyone else. What you’ll also need is a strong public persona. A team of experienced, German-speaking marketers to represent you at fairs, conferences, and networking events. Here’s why:
1) You Don’t Get a Second Chance at First Impressions
Never underestimate the power of personal interaction. In-person marketing has been proven to increase brand equity and boost ROI. However, simply placing bodies at an event won’t get you anywhere. You need individuals with confidence, a proven track record of public engagement, and an ability to demonstrate sensitivity to the needs of your prospective clients. You literally cannot afford to have a company spokesperson that is indifferent or unreliable. You only get one shot at first impressions: use it carefully.
Additionally, you’ll need a public liaison that’s confident in speaking both German and English. While most Germans are comfortable speaking English, you can’t assume that all will be. And making that assumption could come back to harm your interests. Trust us. Rest assured, however, that you’ll be in good hands with Afrodeutsch. We are fully bilingual, which positions us in a place to understand your company’s needs and communicate them clearly and effectively to the German public.
2) Your Marketing Needs are as Individual as Your Company
There is no one-size fits all approach to marketing. Each client has unique needs that depend upon their company and the services/products they sell. For example, Volvo will require a marketing strategy that’s different from that of Bosch’s. If you’re trying to sell automobiles, would you trust your in-person marketing needs with someone who is only comfortable talking about power tools? Of course not.
We’ve worked with a variety of companies over the years. And, in the process, we’ve assembled a diverse network of promoters to cater to their needs. You’re probably familiar with Apple’s iconic slogan “There’s an app for that.” In our line of work, we like to say “There’s a promoter for that.” You could go through the hassle of trying to find one on your own, but why not simplify things and make use of the resources we’ve already carefully and meticulously put into place.
3) Life’s too Short for German Bureaucracy
Of course, someone on your team could take on the responsibility of recruiting, selecting, training, and going through the legal process of short-term employment (this is where things can get tricky in Germany), as well as the individual invoicing. However, these tasks are very time-consuming and the fine print of labor laws are constantly changing. At the end of the day, it’s simply more cost effective to outsource this process.
By freeing yourself of having to navigate a dense jungle of red tape, you’ll be able to more clearly focus on other areas of your marketing strategy and boost your overall productivity.
Interested in learning more about how Afrodeutsch can help your organization maximize its marketing efforts in Germany? We’d love to hear from you.