Das läuft! Die neue Xlayer Powerbank PLUS Solar und die Sons of Running geben Euch in ihrem neuen Film den vollen Laufspaß. Lasst Euch die atemberaubenden Bilder und die actionreiche Produktion auf Kreta nicht entgehen! https://spr.ly/6189Db7nt. #movethepower #hauptsacheihrhabtspass
Posted by MediaMarkt Deutschland on Thursday, April 26, 2018
#movethepower – Mobile Power for everyone.
When you’re on the road and your smartphone battery hits 1% don’t panic – plug a Xlayer powerbank and keep going. The brand from Unterhaching, Munich has been breaking new ground, strengthening its brand image. Assigned to produce content for Xlayer we tapped into our vast network and sourced for a great video production crew. Adding this to our content portfolio we delivered Xlayer with high quality social media content – videos, images & text.
Spreading brand messages through Instagram and facebook, engaging influencers by seeding out products we helped sell out solar powerbanks in the course of 6 months. With the launch of IGTV, we produced an influencer takeover with MediaMarkt (Largest German CE retailer) at the Summerjam Festival in Cologne. Featured product of the take-over was the Xlayer Solar Powerbank 15000 mAH. The result was authentic piece of content posted to the MM IGTV channel – a true premiere on the new Instagram format.
Producing content such as product & image videos as well as product & lifestyle images, which contributed significantly to a quality social media presence. By incorporating influencers that shared brand content with their communities, we achieved high reach.
New celebs on Instagram, such as the nature roamer Marcel Siebert, spread the benefits of the brand through their community and helped attract more attention in an authentic way. With our measures, we specifically included retailers to convertn to sales.
We ran raffles for XLayer on the social media channels Mediamarkt Germany.
Get in touch for numbers & results.