The “East Side Music Days” is a three-day, free entry street music festival between
Oberbaumbrücke and East Side Park.
In August, 150 bands and solo acts performed close to the former Berlin Wall, raw and in a very personal setting. We connected Skullcandy to the ESMDs, establishing the headphone manufacturer as the eponymous sponsor of the event. Our responsibility included branding the event, booking artists to various timeslots, as well as organizing SKDY’s trailer and staff during promotion activities. We provided the brand with a qualitative audience – a great opportunity to engage with potential customers and to build brand awareness. We drew the attention to the Skullcandy trailer by hosting a fun raffle securing leads by by gathering newsletter applications. Stage performances, on site promotions and happy winners of the raffle resulted in a very successful day for Skullcandy.